Latest Article

Using ChatGPT isn’t adopting AI - it’s just using a tool

ChatGPT can boost individual productivity, but without data, integration and operational change, it does not constitute true AI adoption.


17th November 2025

The real threat of AI - this time, there may be nowhere to retrain

AI is automating work faster than new roles can be created, raising the real risk that this time there may be nowhere left to retrain.

24th September 2025

AI cannot cope with messy data - it will simply learn the wrong thing, faster

AI will not clean your data - it will just scale the mistakes


27th August 2025

AI Must Be Embedded into Daily Processes to Deliver Measurable Impact

True business impact from AI only comes when it stops being a side project and becomes part of everyday workflows, data, and decisions.

1st February 2025

AI-ready - not just AI-hopeful

AI isn’t magic. It’s a machine. It runs on data - not guesses, not assumptions. Actual data.

1st September 2024

SEO Is Still Important

1st August 2024

Web Design Trends