Journal
Notes, guides and observations from the work of building, improving and operating real business systems. Less noise, more useful signal for leaders making technology decisions.
Latest Thinking
Practical guidance on websites, software, AI, operational systems, integrations and the decisions that sit behind them.
6 Jan 2026
2026 should not begin with hype or scaremongering about AI. It should begin with a practical question: What will it actually change if it is implemented properly? Not as a gimmick. Not as a toy. Not as something mentioned in a strategy document to look modern. As part of how the organisation genuinely works, every...
4 Dec 2025
For years, online reputation management has followed a predictable rule:control what ranks on page one of Google, and you control the narrative. If a business had outdated or unflattering content floating around, the...
24 Nov 2025
There is a growing belief in leadership teams that because staff are starting to use tools like ChatGPT, the business has begun to adopt AI. It has not. Typing a question into a chatbot is not digital transformation. It...
17 Nov 2025
When computers arrived in offices in the 1980s, many feared they would wipe out jobs. They did the opposite. They changed them. Assistants became administrators. Typists became coordinators. Accountants, designers,...
24 Sep 2025
AI is not a cure for disorder. It does not organise or repair the data that has been neglected over time. What it does - consistently and efficiently - is learn from the information it is given. If that information is...
27 Aug 2025
Artificial Intelligence isn’t a plug-in. It’s not a bolt-on dashboard you check once a week. For organisations that want more than “AI hopeful” experiments, the lesson is clear: AI must be embedded into daily...
1 Feb 2025
Everyone’s shouting about AI. "Revolutionising business.""Disrupting industries.""Unlocking new value." But here’s the bit no one wants to say: Most businesses aren’t ready for AI. They’re barely ready for...
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Technology strategy, integrations and software implementation