Business first.
Technology second.
I start with what is getting in the way: disconnected systems, unclear reports or work that takes longer than it should. Not a preferred piece of software.
About Andy Hayes / Founder, Blast47
Clear thinking.
Hands-on
delivery.
Addressing business challenges with technology for over 30 years.
I work with owners, managers and teams to solve business problems with technology. That might mean putting AI to practical use, building the software that is missing or connecting existing systems. Clear dashboards and management reporting give decision makers the information to act.
Direct accountability.Photography: Daisy Hayes
TECHNOLOGY DIRECTION,
DEVELOPMENT AND INTEGRATION
DEVELOPMENT AND INTEGRATION
Commercial understanding.
Technical depth. Plain English.
30+
YEARS IN TECHNOLOGY
AND COMMERCIAL DELIVERY
Experience, put to work
The wider view.
The detail that matters.
My background brings together technical architecture, marketing systems and business operations. That means I can look beyond an individual tool and understand how the business needs to work.
Sometimes the right answer is a clearer plan. Sometimes it is connecting what you already have. Sometimes it means building the software that is missing.
The job is to know the difference.
Then do something useful with it.
What working together feels like
Straight talking.
From the first conversation
to the finished work.
Business first.
Clear advice.
Including what not to do.
I explain the options and trade-offs in plain English. What is worth doing, what can wait, and where adding more technology could just add more complexity.
The thinking.
And the implementation.
I move between the commercial conversation and the technical detail, building and connecting the software needed to put decisions into practice. Then I review how it works with your team and identify what is worth improving next.
Direct with me does not mean dependent on me.
Your access, documentation and client-specific source remain controlled and transferable.
Continuity & ownershipWhere I can add value
The business view.
The ability to build.
Better processes, connected systems and clearer decisions. I bring together practical AI, software development, integration and management reporting to solve the problem, not sell a predetermined platform.
Ways to work with me- Software & integration
- Operational software, customer portals, admin tools and connected platforms. Keep what works, build what is missing and bring the information together. Websites and ecommerce when the business needs them.
- AI & automation
- Find useful applications, reduce repetitive work and help people understand the tools. Practical use, not complexity for its own sake.
- Dashboards & management information
- Bring data from core systems, specialist tools and spreadsheets into a clear management view. Make performance, exceptions and the detail behind the figures easier to understand.
- Marketing systems & SEO
- Connect tracking, content and commercial intent. Understand where attention, enquiries and conversion actually come from.
- Advisory & non-executive support
- Independent technology input for boards and leadership teams that need senior judgement without a full-time CTO.
Want to hear from someone I've worked with?
References are available on request.
In their words.
Taken from LinkedIn recommendations and feedback about my work.
- Exceptional
- Practical
- Proactive
- Highly capable
A conversation, not a sales process
Talk to the person
who will do the work.
You do not need a technical brief. Tell me what is difficult, what is disconnected, or what you want the business to do better. I can recommend a practical first step and agree the scope with you before any paid work starts.
Start a conversationandy.hayes@blast47.comDirect with Andy.